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Eighty one years ago, on a visit to Burma, Himalaya's founder, Mr. M. Manal, saw restless elephants being fed with a root to pacify them. The plant from which this was taken is Rauwolfia serpentina...
Eighty one years ago, on a visit to Burma, Himalaya's founder, Mr. M. Manal, saw restless elephants being fed with a root to pacify them. The plant from which this was taken is Rauwolfia serpentina. Fascinated by the plant's effect on elephants, he had it scientifically evaluated. After extensive research, Serpina®, the world's first anti-hypertensive drug, was launched in 1934. This legacy of researching nature forms the foundation of Himalaya's operations. Himalaya uses the tools of modern science to create pharmaceutical-grade ayurvedic products. We have pioneered research that has converted Ayurveda's herbal tradition into a complete range of proprietary formulations dedicated to healthy living and longevity. Today, these products have found acceptance with medical fraternities and serve the health and personal care needs of consumers in 89 countries.Brand Details
Founder
M. Manal
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Women, Kids
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