Herno
Apparel
Year 1948: Mr. Giuseppe Marenzi, elected "Cavaliere del Lavoro" in 1996 by the Italian government for his services to industry, founds Herno and starts producing men raincoats with the technical su...
Year 1948: Mr. Giuseppe Marenzi, elected "Cavaliere del Lavoro" in 1996 by the Italian government for his services to industry, founds Herno and starts producing men raincoats with the technical support and cooperation of Alessandra Diana, his wife. Alongside the men collection, the firm also develops a women raincoat collection - and expands its distribution in the Italian market in the '50s. In the '60s Herno widens its offer of products by presenting cashmere coats and specializing in the manufacture of "double face". Obviously for both men and women. The expansion abroad establishes the Herno brand among other European countries. The women collection is further developed with jackets, tailleurs and dresses in the '70s, while the men collection continues with their specialization of outerwear. Mr. Marenzi is one of the first in Italy to approach the Japanese market, which is set to be the main market for the company. In 1971 the first Herno boutique opens in Osaka. With the widening and consolidation of both collections and distribution, Herno lands in the United States in the '80s. Further progress of the distribution in the main markets is achieved in the '90s. Besides the activities directly involved with the brand Herno, the company opens a strictly industrial branch dedicated to the sourcing area, producing high level productions for famous griffe of the luxury world. In the 2000s a new consciousness of the great potential of the company's tradition is born. Products now carrying the Herno label become a fusion of tradition and modernity, thanks to a commitment to advanced research in performance, engineered and hi-tech fabric.Brand Details
Founder
Alessandra Diana
Brand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men, Women, Kids
Herno Financial Report 2023
Last fiscal year ended on December 31, 2020