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HERA is a luxury South Korean beauty brand renowned for its high-end skincare, makeup, and fragrance products. Launched in 1995, it is a subsidiary of the Amorepacific Corporation, one of South Kor...
HERA is a luxury South Korean beauty brand renowned for its high-end skincare, makeup, and fragrance products. Launched in 1995, it is a subsidiary of the Amorepacific Corporation, one of South Korea’s largest beauty companies. HERA blends cutting-edge technology with luxurious ingredients, embodying the sophistication and elegance of modern beauty.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Women
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