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Consumers have been wearing Hanes for more than 100 years. as one of the most beloved brands in the US, Hanes offers comfortable, quality underwear, intimates, casualwear, hosiery and socks. Found ...
Consumers have been wearing Hanes for more than 100 years. as one of the most beloved brands in the US, Hanes offers comfortable, quality underwear, intimates, casualwear, hosiery and socks. Found in more than 80 percent of households in the U.S., Hanes is a leader in innovation as well, bringing the industry creative ideas like Tagless tees, Comfortsoft waistbands, EZ Sort socks and the versatile styling of the Hanes Perfect tees. Our underwear selection includes boxer briefs, briefs, boxers, panties, bras, undershirts, shapewear, A-shirts and V-neck undershirts, all in a variety of sizes and colors. We also make stylish casualwear like Tees, shorts and sportshirts in a variety of fabrics, colors and styling, as well as fleece tops and bottoms. And, of course, nobody does socks and hosiery like Hanes. The Hanes Beefy-T, introduced in 1975, is the original shirt designed for printing, so everyone can give it their own personal style. The Beefy-T is made with soft ring-spun cotton. Like Hanes itself, the Beefy-T has become a legend.Brand Details
Founder
John Wesley Hanes
Brand Strategy
Market segment
Mass Market
Core business
Underwear & Lingerie
Targets
Men, Women, Kids
Deep Dive
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