Haglöfs
Accessories / Active Wear / Apparel / Bags / Shoes
A century ago, 1914, in Torsang, Sweden, a forester’s son named Wiktor Haglöf designed and assembled a backpack for local workers. From that humble start in a farmhand’s cabin, the company he found...
A century ago, 1914, in Torsang, Sweden, a forester’s son named Wiktor Haglöf designed and assembled a backpack for local workers. From that humble start in a farmhand’s cabin, the company he founded has become one of the largest suppliers of outdoor clothing, hardware and footwear in the Nordic region, Europe and Asia, and a member of the ASICS® family since 2010. We believe in our products. At the very heart of Haglöfs are our designers, outdoor enthusiasts and former professionals themselves, who develop concepts based not on the latest fashion trends, but on the needs of real users today and tomorrow. Each one represents the culmination of research and testing that can last for years. Every seam and zipper, every strap and material receives careful consideration. We give our friends, outdoor professionals and adventurers, versions for real-world testing and feedback. The result is a strong product, built on technology and experience, ready to face a host of challenges.Brand Details
Founder
Wiktor Haglöf
Brand Strategy
Market segment
Bridge
Core business
Active Wear
Targets
Men, Women
Haglöfs Latest News
Haglöfs Opens a Shop-in-Shop in Copenhagen
Haglöfs has unveiled a new shop-in-shop experience at the Illum department store in Copenhagen.
Haglöfs gets New CEO
Haglöfs chooses Martin Daniels, the ex-senior consultant at Boston Consulting Group in New York and Stockholm as its new Chief Executive Officer.
Haglöfs Restored Second hand gear.
Pilot program Haglöfs Restored second hand collection extends the life of useful Haglöfs gear and give it a new lifetime of adventures.
New collection & synchronized layering system for Haglöfs...
The Haglöfs SS22 collection celebrates everything that makes every journey unique: the people we share it with.
Haglöfs Financial Report 2023
Last fiscal year ended on December 31, 2020