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Grey Bandit is an E-Commerce clothing brand headquartered in New York. It do not just promote clothing, but a lifestyle of wellness and positive vibes. The label is a medium to spread a deeper mess...
Grey Bandit is an E-Commerce clothing brand headquartered in New York. It do not just promote clothing, but a lifestyle of wellness and positive vibes. The label is a medium to spread a deeper message. Its ultimate purpose of this platform is to break the stigma that usually accompanies mental illness: it wants to build the community that supports people with mental illness. 30% of net proceeds for any item purchased in its Ride The Wave Collection will be donated to various mental health organizations.Brand Details
Founder
Lindsey Glasser and Courtney Glasser
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Women
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