Gramicci
Active Wear / Apparel / Bags
Since 1982, Gramicci has been crafting practical clothing for life in the great outdoors. Tailored for movement and embraced by numerous cultural movements, what began in a garage in Ventura, Calif...
Since 1982, Gramicci has been crafting practical clothing for life in the great outdoors. Tailored for movement and embraced by numerous cultural movements, what began in a garage in Ventura, California, has traversed the streets of Tokyo and beyond. Gramicci also found favour on the streets of Tokyo, and when the time came for Gramicci to seek a new abode, Japan proved to be the perfect destination. Since then, Gramicci has continued to innovate and champion new concepts, all while upholding its original ethos. Four decades since the inaugural pair of Gramicci shorts were meticulously crafted in Mike Graham's garage, the tune remains consistent — it's resilient, practical clothing, meticulously designed with movement at its core.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women
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