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Goop is a lifestyle brand founded by actress and entrepreneur Gwyneth Paltrow in 2008. Initially starting as a newsletter, Goop has since evolved into a full-fledged company in 2011 that offers a w...
Goop is a lifestyle brand founded by actress and entrepreneur Gwyneth Paltrow in 2008. Initially starting as a newsletter, Goop has since evolved into a full-fledged company in 2011 that offers a wide range of products, including skincare, wellness items, fashion, and home goods. The brand is known for promoting a holistic approach to health, beauty, and well-being, with a focus on clean, natural, and high-quality ingredients.Brand Details
Founder
Gwyneth Paltrow
Brand Strategy
Market segment
Premium
Core business
Beauty
Targets
Women
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