Glashütte Original
Watches
MORE THAN 165 YEARS OF GLASHÜTTE WATCHMAKING TRADITION The continuing development of watchmaking since its first stirrings has contributed in a significant way to the contemporary success of the G...
MORE THAN 165 YEARS OF GLASHÜTTE WATCHMAKING TRADITION The continuing development of watchmaking since its first stirrings has contributed in a significant way to the contemporary success of the Glashütte Original brand. Equipped with a loan from the Saxon government, in 1845 Ferdinand Adolph Lange founded the first watch firm in Glashütte – a location that for almost four centuries had been marked principally by its silver mining. The goal of the new undertaking was to create an independent Saxon watch industry. MORE THAN 165 YEARS OF GLASHÜTTE WATCHMAKING TRADITION The continuing development of watchmaking since its first stirrings has contributed in a significant way to the contemporary success of the Glashütte Original brand. Equipped with a loan from the Saxon government, in 1845 Ferdinand Adolph Lange founded the first watch firm in Glashütte – a location that for almost four centuries had been marked principally by its silver mining. The goal of the new undertaking was to create an independent Saxon watch industry. GREAT MASTER WATCHMAKERS COME TO GLASHÜTTE In the fifties the arrival of such masters of their craft such as Adolph Schneider, Moritz Großmann and Julius Assmann as well generated a great deal of enthusiasm. Over the course of several decades, many timepieces from Assmann’s "German Precision Pocket Watch Factory" won prizes around the world. Their proven accuracy was reason enough for the Norwegian polar explorer Roald Amundsen to purchase an Assmann observation watch in 1910; one year later he was the first person to reach the geographic South Pole.Brand Details
Founder
Ferdinand Adolph Lange
Brand Strategy
Market segment
Luxury
Core business
Watches
Targets
Men, Women
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