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GINGER+SOUL has been seeking to represent the mood of daring and intrepid girls since 2008. The duality between free spirit (GINGER) and the soul itself (SOUL) combines the elements that best defin...
GINGER+SOUL has been seeking to represent the mood of daring and intrepid girls since 2008. The duality between free spirit (GINGER) and the soul itself (SOUL) combines the elements that best define a brand that seeks to represent independent and vivacious women in the 20-30 age group. Thanks to this clear strategy, only 4 years was needed to position this company in the fashion sector. With a team of 20 representatives and almost 1,500 points of sale throughout Europe and North America, GINGER+SOUL has not stopped growing. Not only that, but among its future goals, the company is looking to expand into the rest of Europe and Latin America to bring the boldest and freshest collections to people all over the world.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Women
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