G.H. Bass & Co.
Shoes
The history of G.H. Bass & Co. dates back to Maine in 1876 and George Henry Bass—a man on a simple mission to make the very best shoe. In 1936, G.H. Bass & Co. put a stylish spin on a Norwegian far...
The history of G.H. Bass & Co. dates back to Maine in 1876 and George Henry Bass—a man on a simple mission to make the very best shoe. In 1936, G.H. Bass & Co. put a stylish spin on a Norwegian farm shoe designed for “loafing in the field,” and playfully dubbed them Weejuns — introducing the world’s first penny loafer. From strolling across college campuses to doing the moonwalk, Weejuns have been found on industrious feet ever since. They say they don’t make ‘em like that anymore, but Bass most certainly does. Still bench crafted and hand stitched, iconic Weejuns continue to be in demand by casual and fashion-forward crowds alike. Imbuing classic construction with a contemporary creativity, G.H. Bass & Co. continues to find new ways to marry the timeless with today—and stands as proof positive that a true original is always in demand. Celebrating 75 years of the Weejun. Explore the G.H. Bass & Company heritage. See how our classic Weejuns - the original penny loafer - are handmade using traditional craftsmanship.Brand Details
Founder
George Henry Bass
Brand Strategy
Market segment
Bridge
Core business
Shoes
Targets
Men, Women
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