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Founded in 1860 and based in Monza and Milan, Frette is the world’s leading linens and home furnishings brand. Using artisans known for their creativity and technical skills, Frette products are re...
Founded in 1860 and based in Monza and Milan, Frette is the world’s leading linens and home furnishings brand. Using artisans known for their creativity and technical skills, Frette products are renowned for classic style and design, exquisite detailing, utilizing the finest materials available and exceptional quality. Originally located near the summer residence of the Italian royal family in Monza, Frette’s first clients included Queen Margherita of Savoy and more than 500 other noble European dynasties. Soon the client roster expanded to include the best hotels, restaurants and travel enterprises - including the legendary Orient Express. Today, Frette stores can be found on the globe’s most exclusive shopping streets. From luxurious villas to international airlines, the firm continues to supply the most prestigious companies and private homes around the globe. Frette has a heritage of innovative business practices, being one of the first manufacturing companies to have its own stores, mail order catalogues, and brand extensions to create a true “Frette lifestyle”.Brand Details
Founder
Charles Chaboud
Brand Strategy
Market segment
Premium
Core business
Underwear & Lingerie
Targets
Men, Women
Last fiscal year ended on December 31, 2020
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