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FRED is a prestigious, modern and creative jewelry brand, symbol of magical luxury and featuring unmistakably French flair. Just like its creator, Fred Samuel, a passionate man of exceptional e...
FRED is a prestigious, modern and creative jewelry brand, symbol of magical luxury and featuring unmistakably French flair. Just like its creator, Fred Samuel, a passionate man of exceptional encounters. In 1936 Fred Samuel was 28 years old when he opened his first jewelry store in Paris, at 6 rue Royale. The son of a jeweler, he ventured into the world of jewelry and became one of the greatest jewelers in place Vendôme, Paris. His guiding principles remained the same throughout his career: boldness and discipline.Brand Details
Founder
Fred Samuel
Brand Strategy
Market segment
Luxury
Core business
Jewelry
Targets
Men, Women
Last fiscal year ended on December 31, 2021
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