Database

Fisher-Price

United States

1930

Shoes

Innovative, comfortable and trendy footwear, able to stand up to the liveliness of children and to the expectations of mothers. The results of their philosophy are easily seen in the success of t...

Brand Details

Founder

Herman Fisher

Brand Strategy

Market segment

Mass Market

Core business

Shoes

Targets

Kids

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Fisher-Price Latest News

Fisher-Price Comes Up with New Wooden Toy Line

Fisher-Price is introducing its premium wooden toy line for children between the ages of 6 months and 5 years. It invokes creativity and educates the children.

Mattel's Fisher-Price generated gross sales amounting to...

In 2020, Mattel's Fisher-Price generated gross sales amounting to over 1.07 billion U.S. dollars globally; Little People - Fisher Price is a popular Education channel on YouTube. It has attracted 201 thousand subscribers.

The financial data for this brand is limited.

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Deep Dive

Mattel, Inc. financial report 2023

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