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We are FIREFLY and we are dedicated to all the young, progressive and trendy people. For more than ten years, our brand has offered trendy, cool and super affordable solutions for boardsports and b...
We are FIREFLY and we are dedicated to all the young, progressive and trendy people. For more than ten years, our brand has offered trendy, cool and super affordable solutions for boardsports and beach life and to people, who are celebrating an active, creative and open-minded lifestyle. Exclusively designed textiles including snowboard outerwear, swim and beachwear as well as leisure items and footwear ranging from skate shoes to sneakers and flip flops.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Active Wear
Targets
Men, Women
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