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Ferrioni was born in late 1986, was released just a vacant niche until then, covering those consumers seeking fashionable clothes but classic and youthful. Ferrioni COLLECTION , was the answer for...
Ferrioni was born in late 1986, was released just a vacant niche until then, covering those consumers seeking fashionable clothes but classic and youthful. Ferrioni COLLECTION , was the answer for youth and adults women and men who are seeking a different style, simple and personal. The wide acceptance of our image and our products in 1991 causes the release of the second line: Ferrioni Piccolino , for children 2 to 12 years. Regardless of the successful sales generated, is being developed at the same time, a captive market for the future. So, continuing the expansion project in 1994 created a third line of clothing aimed specifically at babies: Ferrioni BIMBINNI .Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women, Kids
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