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Founded by Fern Chua, the winner of the Fashion Pitch 2013 by MyCreative Ventures in Malaysia, the label is known for its distinguished one-of-a-kind creations, infused with a contemporary feel for...
Founded by Fern Chua, the winner of the Fashion Pitch 2013 by MyCreative Ventures in Malaysia, the label is known for its distinguished one-of-a-kind creations, infused with a contemporary feel for its Malaysian heritage. With a clear sense of design skewed towards simple, versatile, and effortlessly elegant lifestyle resortwear, the pieces are luxurious to touch and uniquely handcrafted by in-house artisans using only the finest all natural materials. Since the inception of the brand, the designer has come up with eight key collections all inspired by nature, each series representing an element that echoes to the creative.Brand Details
Founder
Fern Chua
Designer
Fern Chua
from
2015to
PresentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Women
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