ESQ Movado
Watches
Movado Group, Inc. (MGI), one of the world’s leading watchmakers, designs, manufactures and distributes watches for ten respected brand names. Movado, the flagship brand within the MGI portfolio, w...
Movado Group, Inc. (MGI), one of the world’s leading watchmakers, designs, manufactures and distributes watches for ten respected brand names. Movado, the flagship brand within the MGI portfolio, was founded in La Chaux-de-Fonds, Switzerland in 1881, and acquired by the corporation in 1993. Recognized today for its iconic Museum® dial and modern aesthetic, Movado has earned more than 100 patents and 200 international awards for watch design and time technology, and Movado timepieces are in the permanent collections of museums worldwide. This long, rich heritage of artistry and innovation in design, and a close, enduring association with the arts continue to define the Movado brand identity. Always in motion, Movado creates modern watches of exceptional craftsmanship and design distinction. ESQ Movado was conceived in the late 1980’s as a classic Movado watch family. In 1992, it was launched as a separate brand designed to bring a new level of Swiss quartz quality to watches with prices as appealing as their looks. Now dramatically re-envisioned, the new ESQ Movado brand combines distinctive American style with unique signature design elements and Swiss-engineered precision in a dynamic range of versatile, well-priced collections.Brand Details
Brand Strategy
Market segment
Diffusion
Core business
Watches
Targets
Men, Women
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