Equipment Femme
Apparel
Back in 1975, women’s fashion was on a roll, driven by a flourishing yet cautious ready-to-wear industry. Smocks, blouses and tunics were all the rage…a flurry of silhouettes that Christian Restoin...
Back in 1975, women’s fashion was on a roll, driven by a flourishing yet cautious ready-to-wear industry. Smocks, blouses and tunics were all the rage…a flurry of silhouettes that Christian Restoin would set out to revolutionize. Possessing a distinct taste level and discerning eye for style, Restoin introduced men’s shirts into women’s wardrobes with the launch of his brand Equipment - transforming a men’s classic into an item of women’s clothing with glam appeal. Straightforward yet innovative, Equipment, characterized by its refined tailoring and timeless appeal, quickly became a recognized name amongst the fashion elite. Drawing his inspiration from American films of the 50s, from stars such as Katherine Hepburn and Lauren Bacall (who became one of his clients); the menswear inspired shirts became a worldwide success. Committed to maintaining the quality and simplicity of the brand, Restoin chose to specialize in shirts and nothing but shirts – letting the product speak for itself rather than laboring under delusions of grandeur. But after enjoying twenty years of the brands success, Restoin moved on, wishing to pursue another phase of his career. Today, Serge Azria, a visionary and well known name in the industry, has re-launched the illustrious brand as CEO and Creative Director. The new collection recalls the classic, minimalistic undertones of the Equipment brand, fusing unparalleled French sophistication with an air of effortlessly chic, laid-back, California style. Timeless and innovative, the collection features modern, androgynous silhouettes, discreet sexiness, luxe fabrics, unexpected details and feminine riffs on men’s shirting. The range of prints, fabrics and silhouettes negotiate the many facets of the Equipment woman: she is strong, chic, elegant, adventurous, sexy and is above all, classic. Inspired and manifesting a modern perspective, the collection is infused with a freshness that propels the tried and true classic into the future of fashion. Launched for Spring 2010, this contemporary approach taken on the signature pieces pays homage to the legacy of the brand while maintaining the perfect balance of cool, understated elegance.Brand Details
Founder
Christian Restoin
Designer
Serge Azria
from
2010to
PresentBrand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women
