Elvstrom
Accessories / Active Wear / Apparel / Bags / Denim
Paul Elvström is one of only three men ever to win 4 consecutive Olympic Games in the same event, sailing. Not satisfied with the performance of the sail material on the market soon began to build ...
Paul Elvström is one of only three men ever to win 4 consecutive Olympic Games in the same event, sailing. Not satisfied with the performance of the sail material on the market soon began to build it themselves. In 1981, after years of success in the distribution of sails, boats and technical material that bear his name, signing with the Cross brothers a license agreement for the production and distribution of sportswear. The success was immediate. Thanks to the excellent combination of quality materials, workmanship and elegant design after a few years Elvstrom and Cross decided to acquire the copyright of the brand globally. Since 2006 the brand is distributed by Beach Company, which incorporated the spirit and essential lines of the original, not to mention updating the attention to detail that has always distinguished the historic mark.Brand Details
Founder
Cross Brothers
Brand Strategy
Market segment
Mass Market
Core business
Active Wear
Targets
Men
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