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Ellen Tracy, Inc., which originally made blouses, is now a leading maker of bridge apparel-clothing that falls in between high-price designer lines and lower-priced labels. Located on Manhattan's S...
Ellen Tracy, Inc., which originally made blouses, is now a leading maker of bridge apparel-clothing that falls in between high-price designer lines and lower-priced labels. Located on Manhattan's Seventh Avenue, Ellen Tracy is especially adept at producing quality garments suitable for the professional woman, workhorse items that complement a wardrobe for many years despite changing styles. Its Company Ellen Tracy label produces casual clothing aimed at a younger market. In addition, Ellen Tracy has licensed agreements for shoes, hosiery, belts, eyewear, and a home collection.Brand Details
Founder
Ellen Tracy
Designer
George Collins Sharp
from
Spring 2006to
PresentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Women
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