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Cia. Hering is a successful case of fashion. Few companies in the segment in the world can take pride in saying that that they have been in constant innovation and evolution for over 130 years. The...
Cia. Hering is a successful case of fashion. Few companies in the segment in the world can take pride in saying that that they have been in constant innovation and evolution for over 130 years. The Hering brand, which was created in 1880, is a benchmark in retailing, and the headquarters of the largest franchise network of the segment in Brazil. Adding to the Cia portfolio is Dzarm, dedicated in clothes and accessories from streetwear. The jeans and mesh are the main items of the brand. In 2007 was launched the fragrance Dzarm. Dzarm is part of the casting of the brands São Paulo Fashion Week, the largest and most important fashion week in Latin America and one of the world's most important. Young and casual brand Authentic and original for those with attitude and their own style; Dzarm has conquered a public that seeks diversity in clothes to wear in different occasions and in any moment of the day or night. Dzarm is present at multibrands all over BrazilBrand Details
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women
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