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During Durango’s 50 year existence, the brand has become well known for western and rock and roll inspired footwear. Historically the brand has been widely distributed in rural and core western mar...
During Durango’s 50 year existence, the brand has become well known for western and rock and roll inspired footwear. Historically the brand has been widely distributed in rural and core western markets. With a focus on more urban styling, we are now seeking distribution with retailers that will access a younger, more sophisticated demographic segment; consumers who live and shop in major metropolitan markets in the United States and around the world. The Nelsonville, Ohio based company was founded in 1966 and is a division of Rocky Brands, a publicly traded company on NASDAQ® under the symbol: RCKY.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Shoes
Targets
Men, Women, Kids
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