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The business was developed by Alfred Dunhill after he inherited his father's saddlery business on London's Euston Road. Alfred Dunhill, responding to the growing demand for automobiles, developed a...
The business was developed by Alfred Dunhill after he inherited his father's saddlery business on London's Euston Road. Alfred Dunhill, responding to the growing demand for automobiles, developed a line of accessories called "Dunhill's Motorities". This first collection included car horns and lamps, leather overcoats, goggles, picnic sets and timepieces. Alfred Dunhill pitched the company under the slogan “Everything But The Motor”. In the 1920s, Alfred Dunhill, the man, retired from the business. Alfred Dunhill have built a series of retail emporiums for men around the world, referred to as the 'Homes' of Alfred Dunhill. These 'Homes' aim to represent the experience of luxury, allowing the customer to live the brand. The retail environment is distinguished by a range of services – which include a bespoke tailoring service, barber’s shop, fine wine cellars, bar or restaurant, screening room and spa. The Homes are in London, Shanghai and Tokyo and Hong Kong. Furthermore, Alfred Dunhill Limited has licensed Inter Parfums, Inc. to produce and distribute fragrances under the Dunhill brand. The ten-year, worldwide agreement replaces Dunhill’s contract with Procter & Gamble, which ends in April, 2013.Brand Details
Founder
Alfred Dunhill
Designer
Kim Jones
from
2008to
2010John Ray
from
2013to
February 2016Mark Weston
from
May 2017to
PresentBrand Strategy
Market segment
Luxury
Core business
Accessories
Targets
Men
Last fiscal year ended on March 31, 2013
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