Dr. Hauschka
Baby Care / Body Care / Hair Care / Make-up / Skin Care
Dr.Hauschka Skin Care is a brand of the company WALA Heilmittel GmbH. The story of WALA begins in 1935. This was when Dr. Rudolf Hauschka established the company and started producing WALA Medicine...
Dr.Hauschka Skin Care is a brand of the company WALA Heilmittel GmbH. The story of WALA begins in 1935. This was when Dr. Rudolf Hauschka established the company and started producing WALA Medicines from natural ingredients. Today this first brand includes around 900 different medicines and remedies for self-medication. They are based on the principles of Anthroposophical Medicine and contain medicinal herbs grown in the company’s own biodynamic medicinal herb garden and prepared using a special rhythmic process developed by Rudolf Hauschka. In 2004 a third brand came into being at WALA: WalaVita Dental Care for natural oral hygiene. The vast knowledge and experience in pharmaceutical production greatly benefits the composition of the Dr.Hauschka Skin Care Range, as does the painstaking attention given to its manufacture. These factors combined with the expertise on medicinal herbs, natural oils and waxes, are what make Dr.Hauschka Skin Care so special. Each individual product is developed in collaboration with experienced doctors, pharmacists and estheticians.Brand Details
Founder
Elisabeth Sigmund
Brand Strategy
Market segment
Prestige
Core business
Beauty
Targets
Women
Dr. Hauschka Latest News
Dr. Hauschka Launches New Earthly Makeup Collection
Dr. Hauschka is introducing its new special-edition makeup collection, named "Natural Spirit," influenced by earth tones.
Dr. Hauschka Launches Colour Cosmetics Range
Dr. Hauschka is adding a new range of Colour Cosmetics made from minerals and plants. It will be promoting the line with a five-city influencer tour.
Dr. Hauschka's Med Oral Care
Dr. Hauschka enters the oral care market by launching its own Med Oral Care line with four primary products: two toothpastes, a mouthwash, and lip care.
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