DQ
Skin Care
The new DQ brand targets women who are concerned about chronic skin troubles as well as those who are unsatisfied with the skincare effects of conventional cosmetic products, whereby realizes h...
The new DQ brand targets women who are concerned about chronic skin troubles as well as those who are unsatisfied with the skincare effects of conventional cosmetic products, whereby realizes healthy skin with less likeliness of causing skin troubles while enabling the user to feel the skincare efficacies. While objectively gaining an understanding of customers’ skin conditions attained through proprietary skin information based on the accumulation of many years of research, tranexamic acid, an active ingredient for rough skin, has also been included to work at the origin of skin troubles to give a feeling of effective penetration. The DQ brand name is derived from the initials of the term Dermal QuotientBrand Details
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Women
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