Dove
Body Care / Hair Care / Man Care / Skin Care / Toiletries
The Dove brand started its life in 1957 in the US, with the revolutionary new beauty cleansing Bar. With its patented blend of mild cleansers and ¼ moisturising cream, Dove’s iconic Beauty Bar rins...
The Dove brand started its life in 1957 in the US, with the revolutionary new beauty cleansing Bar. With its patented blend of mild cleansers and ¼ moisturising cream, Dove’s iconic Beauty Bar rinses cleaner than soap, leaving skin clean, soft and smooth. It is #1 Dermatologist Recommended brand in the US, Canada and France and strongly endorsed by Dermatologists across the world. Dove brand’s heritage is based on moisturisation - proof not promises grew Dove from a Beauty Bar into one of the world’s most beloved beauty brands. Today Dove offers a range of products: Body Washes, Hand and Body Lotions, Facial Cleansers, Deodorants, Shampoos, Conditioners and Hair Styling products, all developed on the universal premise of real care.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Men, Women, Kids
Dove Latest News
Dove Men+Care Hires New Brand Ambassador
Dove Men+Care has appointed Ox Nche of Springbok as its new brand ambassador.
Greenpeace Accuses Dove
Greenpeace has accused Dove of contributing to plastic waste, by releasing a film named "Toxic Influence: The Dark Side of Dove" on the 20th anniversary of the brand's 'Real Beauty' campaign.
Dove and Nike Teams Up
Dove is joining hands with Nike to establish an online coaching program, Body Confident Sport, to build confidence over the body.
Dove Gets Slammed for Partnering with Zyanha Bryant
Dove is receiving backlash from social media for collaborating with BLM activist Zyanha Bryant who wrongfully got a Caucasian student expelled from the university.
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