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Utilizing modern materials and shapes, Dita's designs distinguish themselves with quality, look and fit. Dita was envisioned as an alternative to label branded eyewear. Dita's logo details are inte...
Utilizing modern materials and shapes, Dita's designs distinguish themselves with quality, look and fit. Dita was envisioned as an alternative to label branded eyewear. Dita's logo details are intentionally subtle so that the frame itself defines the look rather than the logo. This allows the design of the frame to complement features of the wearer and contribute to their overall style.Brand Details
Founder
John Juniper
Designer
Jeff Solorio
from
1995to
presentJohn Juniper
from
1995to
presentBrand Strategy
Market segment
Premium
Core business
Eyewear
Targets
Men, Women
Last fiscal year ended on December 31, 2015
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