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DeMarini is an American manufacturer of baseball bats and other sports equipment headquartered in Oregon, United States. The company is known for producing baseball and softball bats with innovatio...
DeMarini is an American manufacturer of baseball bats and other sports equipment headquartered in Oregon, United States. The company is known for producing baseball and softball bats with innovations that provide enhanced hitting power. Founded by Ray DeMarini in 1989, the company has been a great success since introduction of the world’s first multi-wall bat. Today, the company has expanded its business to softball and baseball apparel. On December 7, 2018, Amer Sports Corp., parent company of the brand, announced buyout negotiations with a consortium led by Anta Sports Products Limited. The buyout was completed in 2019.Brand Details
Founder
Ray DeMarini
Brand Strategy
Market segment
Mass Market
Core business
Active Wear
Targets
Men, Women, Kids
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