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David Yurman was born with the design of a signature cable bracelet in sterling silver and gold adorned with colorful gemstones. That design became an instant icon and continues as a cornerstone of...
David Yurman was born with the design of a signature cable bracelet in sterling silver and gold adorned with colorful gemstones. That design became an instant icon and continues as a cornerstone of the brand today. As the offerings continue to expand to include high jewelry collections, men’s jewelry, luxury timepieces, fragrance and eyewear, David Yurman remains committed to creating timeless designs that reflect relaxed American luxury – art designed to be worn and designs that become the foundation of one’s wardrobe. In 2003, their son, Evan Yurman joined the company. Drawing inspiration from natural textures, antiquities and cutting-edge materials, he has played an integral role in the design direction of the Men’s, Wedding and High Jewelry Collections. Today, Evan collaborates with David and Sybil on every aspect of the business.Brand Details
Founder
David Yurman
Designer
David Yurman
from
1980to
currentBrand Strategy
Market segment
Premium
Core business
Jewelry
Targets
Men, Women
Deep Dive
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