Database

Cult Beauty

London,

United Kingdom

2008

Body Care / Fragrance / Hair Care / Make-up / Skin Care

Founded in 2008, Cult Beauty’s goal is to become the most trusted beauty website in the world. From serums to setting powders, shampoo to self-tan, the staff cherry-pick products that truly perform...

Brand Details

Founder

Alexia Inge and Jessica DeLuca

Brand Strategy

Market segment

Mass Market

Core business

Beauty

Targets

Women

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Cult Beauty Insights

Digital marketing

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