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Founded in 2008, Cult Beauty’s goal is to become the most trusted beauty website in the world. From serums to setting powders, shampoo to self-tan, the staff cherry-pick products that truly perform...
Founded in 2008, Cult Beauty’s goal is to become the most trusted beauty website in the world. From serums to setting powders, shampoo to self-tan, the staff cherry-pick products that truly perform to curate the go-to beauty destination. The brand believes in transparency and only sell the products that truly does magic.Brand Details
Founder
Alexia Inge and Jessica DeLuca
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Women
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