CoverGirl
Make-up / Nail Care
For fifty years, COVERGIRL has created must-have beauty products that bring out the best in women. We understand the transformative effect makeup can have not just on the outside, but the inside as...
For fifty years, COVERGIRL has created must-have beauty products that bring out the best in women. We understand the transformative effect makeup can have not just on the outside, but the inside as well and have always been an advocate of women rocking their unique kind of beautiful. Since 1961, COVERGIRL has made it easy, breezy, and beautiful to be yourself.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Women
CoverGirl Latest News
The First #BeACovergirl
CoverGirl has unveiled its first #BeACovergirl contest with the three grand prize winners leading the creative department of the label.
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