Cover
Watches
For 30 years this family-owned Swiss company has been creating chronometers that can do far more than measure time. They adorn those that wear them while at the same time setting fashionable impuls...
For 30 years this family-owned Swiss company has been creating chronometers that can do far more than measure time. They adorn those that wear them while at the same time setting fashionable impulses. The fact that in doing so the company combines tradition and the modern age is mirrored even by its headquarters − as well as by each model in its comprehensive collection. The name COVER arose from an intention of communicating a message of glamour and style. The company has been able to express this with five letters from the world of fashion − COVER. A symbol for innovative watch design in tune with the pulse of the times.Brand Details
Brand Strategy
Market segment
Premium
Core business
Watches
Targets
Men, Women
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