Search on Fashionbi
Clinique came about in 1968 following an article in US Vogue which discussed whether great skin can actually be achieved through a proper skin care regime. Acting like some kind of beautifying magi...
Clinique came about in 1968 following an article in US Vogue which discussed whether great skin can actually be achieved through a proper skin care regime. Acting like some kind of beautifying magical trinity, US Vogue editor Carol Phillips, Evelyn Lauder (daughter-in-law of Estée), and dermatologist Norman Orentreich MD worked together to develop a brand that brought dermatological thinking to cosmetics. Clinique was launched and is now one of the biggest skin care and cosmetics brands on the market, with stores in 135 different countries.1968Brand Details
Founder
Evelyn Lauder
Brand Strategy
Market segment
Prestige
Core business
Beauty
Targets
Men, Women
Last fiscal year ended on December 31, 2012
Deep Dive
Sectors & Markets
Discovering how the beauty industry evolved with the preferences and standards of different gener...
Sectors & Markets
How do beauty brands use sports as one of their crucial marketing strategies?
Digital marketing
From community building and audience targeting to AR, VR, and social commerce, Meta is the go-to ...
Technology in Fashion
Strategies and actions followed by brands in the gaming ad market.
Or perhaps you need help to leverage your brand’s power to deliver real business impact? We have solutions for your needs!
Contact us