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Clé dePeau Beauté made its debut as a luxury skincare and makeup brand representative of Shiseido in 1982. In 1996, the brand was revamped in view of global developments asClé dePeau Beauté and i...
Clé dePeau Beauté made its debut as a luxury skincare and makeup brand representative of Shiseido in 1982. In 1996, the brand was revamped in view of global developments asClé dePeau Beauté and is currently available in 11 countries and regions worldwide.In 2004, SYNERGIQUE (a total of 9 products, 9 items; ¥9,500 - ¥120,000, as of October 2010) was additionally deployed as a new line in the Japanese market for more luxury-oriented customers. Since its initial launch, Clé dePeau Beauté has continuously adopted the most advanced technologies and achievements of Shiseido’s dermatological research and is constantly evolving as a brand.Brand Details
Designer
Lucia Pieroni
from
2006to
currentBrand Strategy
Market segment
Prestige
Core business
Beauty
Targets
Women
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