Database

CHIMI

Stockholm,

Sweden

2016

Accessories

CHIMI is a Stockholm-based eyewear and lifestyle brand founded in 2016 by Daniel Djurdjevic and Charlie Lindström. Known for its bold use of colour, playful branding and accessible price positionin...

Brand Details

Founder

Daniel Djurdjevic and Charlie Lindström

Brand Strategy

Market segment

Mass Market

Core business

Eyewear

Targets

Men, Women, Kids

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Deep Dive

CHIMI AB financial report

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CHIMI Insights

Fashionbi Ludo

The Eyewear Ludo

From Oakley to Ray-Ban, the eyewear collaborations between luxury and fashion brands reveal how t...

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