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Chilli Beans has a long-standing history in Brazil but the story actually begins in Los Angeles. In the early ‘90s when founder Caito Maia was in a rock band spending time in California, he was amu...
Chilli Beans has a long-standing history in Brazil but the story actually begins in Los Angeles. In the early ‘90s when founder Caito Maia was in a rock band spending time in California, he was amused by the wild styles of sunglasses for sale on the Venice Beach boardwalk. He took a stash home to sell to his friends and very soon after began making and manufacturing Chilli Beans exclusive designs.Brand Details
Founder
Caito Maia
Brand Strategy
Market segment
Mass Market
Core business
Eyewear
Targets
Men, Women, Kids
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