Chicco
Accessories / Apparel / Shoes / Underwear & Lingerie
Born of the intuition of Artsana’s founder, Sir Pietro Catelli, who in this way wanted to celebrate the birth of his first born, Chicco is today the leader of the baby care world market and is amon...
Born of the intuition of Artsana’s founder, Sir Pietro Catelli, who in this way wanted to celebrate the birth of his first born, Chicco is today the leader of the baby care world market and is among the top ten Italian brands of mass consumer products in the world. Even the most recent surveys have indicated considerable spontaneous brand awareness, originating from years of unequalled leadership, strengthened also by some of the most winning communication campaigns that Italian television has ever known. The strength of this brand is precisely that of being the only cross-category brand on the world market able to satisfy the needs of children from 0 to 36 months at 360°. Present in 120 countries, though its heart beats in Italy, Chicco has become increasingly more international and today 60% of its profits are generated beyond national borders. A cross-section brand that equally divides its turnover between the different business areas covered by its products: juvenile (out & about car safety), nursing (feeding, sucking, basic child and cosmetics), toys, apparel (fashion wear) and foot wear.Brand Details
Founder
Sir Pietro Catelli
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Kids
Chicco Latest News
Chicco Supports FSC Forest Week 2023
Chicco raises awareness on the protection and management of forests through the FSC Forest Week 2023.
Chicco's Autumn/Winter 2023 Collection
Chicco India puts an additional focus on the comfort and style of kidswear in its new Autumn/Winter 2023 collection.
Chicco India Launches Its E-commerce Website
Chicco India has introduced its e-commerce website with the intent to reach every customer in India anytime.
Chicco Launches its First Indian Campaign
Chicco has created two TV commercial series, named ‘Wherever There’s a Baby’ and ‘Everyday Moments of Care,’ as part of its first campaign in India.
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