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Tigi has been a real success in the salon products market. It was established in 1986 to provide hair care and styling products for the Toni and Guy salons, and was owned by all four Mascolo brothe...
Tigi has been a real success in the salon products market. It was established in 1986 to provide hair care and styling products for the Toni and Guy salons, and was owned by all four Mascolo brothers. As the popularity of the Tigi brands grew, they became available from other retail sources as well as being sold through the salons. This exposed the brands to a wider market, and advertising campaigns led to further demand for products. Tigi has three predominant brands: Bed Head, Catwalk and S-factor. Catwalk by TIGI is a professional haircare brand designed by hairdressers. The brand takes its inspiration from the backstage world of fashion, celebrity and beauty. It brings specialist products and techniques to let you create the latest on-trend looks with speed and ease. Catwalk by TIGI collaborates with the world’s leading fashion designers and session stylists at New York, London, Milan and Paris fashion weeks. The designer names include Donatella Versace, Christopher Kane, Alberta Ferretti and Roberto Cavalli. TIGI® was conceived by the Mascolo brothers providing them with the 'liquid tools' to style and finish their hairstyles. The products are promoted by hair cut 'collections' created by the TIGI® Creative Team and photographed by Anthony Mascolo who leads the image and creative side of the business.Brand Details
Founder
Gaetano Mascolo
Designer
Nick Irwin
Maria Kovacs
Marco Iafrate
Brand Strategy
Market segment
Prestige
Core business
Beauty
Targets
Women
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