Carven
Accessories / Apparel / Bags / Shoes
Established in 1945 by Madame Carven, wife of Swiss industrialist Réné Grog (1896-1981), the House of Carven originally catered to the petite woman. The move was bold and innovative during that t...
Established in 1945 by Madame Carven, wife of Swiss industrialist Réné Grog (1896-1981), the House of Carven originally catered to the petite woman. The move was bold and innovative during that time. Niche market targeting was almost unheard of. But Madame Carven who stood only 1m55 believed that petite woman should be able to dress up well also. Today the Carven label can be found throughout the world as a result of extensive distribution of licensed products and especially Carven's perfume Ma Griffe, in its familiar white and green packaging. Madame Carven always includes a signature white and green dress in her collections, which, to this day, stand for a tasteful style of charm and beauty that complements the wearer no matter her proportions.Brand Details
Founder
Madame Carven
Designer
Alexis Martial and Adrien Caillaudaud
from
March 2015to
October 2016Serge Ruffieux
from
February 2017to
November 2018Louise Trotter
from
February 2023to
PresentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men, Women
Carven Financial Report
Last fiscal year ended on December 31, 2014