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Founded in 1865, Carter’s has dressed generations of children. It all began when William Carter decided to knit mittens in his kitchen. Today, Carter’s is the number one children’s brand, selling o...
Founded in 1865, Carter’s has dressed generations of children. It all began when William Carter decided to knit mittens in his kitchen. Today, Carter’s is the number one children’s brand, selling over 10 products for every child born in the U.S. We have a childlike point-of-view that reflects our heritage of innovation and expertise. We make clothing for children from newborn through size 7: baby, sleepwear, playclothes and accessories. We provide trusted products that are super comfy, easy care, adorable and don’t break the bank.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Kids
Last fiscal year ended on January 03, 2015
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