Calvin Klein Underwear
Underwear & Lingerie
Since its inception, Calvin Klein Underwear for Men and Women has led the market by offering consumers cutting-edge design, innovative fabrics, and exceptional fit and quality. Known for its iconi...
Since its inception, Calvin Klein Underwear for Men and Women has led the market by offering consumers cutting-edge design, innovative fabrics, and exceptional fit and quality. Known for its iconic advertising campaigns featuring top models, celebrities, and newly discovered talent, Calvin Klein Underwear continues to evolve its reputation as the brand of choice for consumers who want sexy, fashionable, and comfortable underwear. Known as the world's finest designer underwear for men and women, Calvin Klein Underwear was formed in 1982 and would forever alter the way the world viewed-and bought-men's underwear. Once a utilitarian product, men's underwear suddenly became an object of desire. New advertising campaigns communicated the message of the updated, sexy designer sensibility that distinguished Calvin Klein Underwear from all others. A complete women's line followed in 1983. Each season since then, the brand has delivered a new line including basics, basics in fashion colors, as well as fashion-forward, trendy underwear to stores. Calvin Klein Underwear is synonymous with quality. The fits and fabrications are developed to perfection to preserve the brand's standard of excellence. Men's fabrics range from comfortable cottons to edgy sheer synthetics, while women's product includes foundations with clean and comfortable silhouettes, daywear with sexy lace elements and satin touches, as well as fashion trend-forward prints and styles. Calvin Klein Underwear brand advertising spans 21 countries and reaches an estimated 98 million people globally.Brand Details
Founder
Calvin Klein
Designer
Brian Reyes
from
2012to
PresentBrand Strategy
Market segment
Diffusion
Core business
Underwear & Lingerie
Targets
Men, Women
Calvin Klein Underwear Latest News
Calvin Klein Underwear's 2024 Pride Collection
Calvin Klein Underwear is featuring Cara Delevingne and Jeremy Pope for its 2024 Pride Collection campaign.
Jeremy Allen White in Calvin Klein Underwear Campaign
Calvin Klein Underwear launches its Spring 2024 collection campaign with Jeremy Allen White as its main face.
Calvin Klein Underwear Financial Report
Last fiscal year ended on January 01, 2010