C 78
Accessories / Apparel
C 78 was founded in 2002, originating from the dreams and ambitions of a group of young friends who designed a pilot collection of t-shirt and fleeces with a unique style. These young fashion desig...
C 78 was founded in 2002, originating from the dreams and ambitions of a group of young friends who designed a pilot collection of t-shirt and fleeces with a unique style. These young fashion designers, thanks to the positive feedback they received from friends and the market, decided to further develop the project and after only 1 year the first C78 collection was born. Since then C78’s collections have always followed a red line: reinventing and recreating a pre-existing way of dressing (a mix of casual and trendy style). Thus the idea of mixing shapes, patterns, logos and fabrics, always chosen among the excellence of the Italian production. C78's style combines sartorial feel and street wear: “Smartwear” is the catchline that represents the brand’s philosophy: easy and smart, first-quality garnments that fit a wide range of clients. C78 is distributed by a few and selected shops in across northern Italy: an accurate and ongoing search of other distributors is in progress. The logo reflects our philosophy as well: an essential image, as the few traits that form the crown, indicates excellence and uniqueness. C indicates Crown's name and 1978 is the bith year of the two founders. The communication strategy (site, catalogues, brochures) is entirely developed by the company, in such a way to convey a strong a coherent message that reflects the brand philosophy.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men
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