Burton Snowboards
Accessories / Active Wear / Apparel / Bags / Shoes
Burton built the world's first snowboard factory. It is the largest snowboard brand in the world. Burton products are marketed worldwide in over 4,348 stores; 1,536 of those stores are located in t...
Burton built the world's first snowboard factory. It is the largest snowboard brand in the world. Burton products are marketed worldwide in over 4,348 stores; 1,536 of those stores are located in the United States. In 2003 Burton allowed several online companies to sell Burton products over the internet. For years Burton had only been available through stores locally, but Burton felt that an online presence would allow buyers to have an alternative instead of turning to another brand. Besides selling Burton products, Burton stores sell several sub-brands which focus on specific market niches. These sub-brands include Anon Optics (snowboard goggles and eyewear); RED (helmets and body armor), Analog (outerwear) and Gravis (footwear). In 2005, Four Star Distribution sold four of its snowboard brands to Burton, including Forum Snowboarding which designs hardgoods and softgoods, outerwear and streetwear. Burton, a privately-owned company, also owns a surfing distributor. The Burton line is split into three types of categories. They are: Freeride, for big mountain; freestyle, for versatile ride; and park, for freestyle disciplines like half-pipe and park. Each of the categories has different levels of performance and price. In 2009, Burton's line included 61 snowboards in men, women, and youth. Board prices range from $300 to $1,500. In February 2008, Burton acquired DNA Distribution, which includes the skateboard manufacturer Alien Workshop, and two other companies.Brand Details
Founder
Jake Burton Carpenter
Brand Strategy
Market segment
Mass Market
Core business
Active Wear
Targets
Men, Women, Kids
Burton Snowboards Latest News
Burton Snowboards with Casio G-Shock
Burton Snowboards joins hands with Casio G-Shock to drop a limited-edition Mudmaster watch with a carbon core guard and three-leveled carbon-inserted bezel.
Burton Snowboards and US Mint
Burton Snowboards and the US Mint are teaming up to drop $1 coins featuring Vermount's connection with snowboarding and honoring the late Jake Burton.
Burton Snowboards + Boston Celtics
For its 77th anniversary, Boston Celtics allies with Burton Snowboards to release the limited-edition MINE77 x Celtics Floor Board.
Burton Snowboards Wins the Court Battle
Despite the neighbours' opposition, the court approved Burton Snowboards' request to move its Higher Ground music venue to Burlington.
Burton Snowboards Financial Report 2023
Last fiscal year ended on December 31, 2023