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Bonfire Snowboarding has been handcrafting genuine-riding gear for nearly a quarter century at the base of the CascadeMountain Range. In a world filled with uniformity, Bonfire Snowboarding prides ...
Bonfire Snowboarding has been handcrafting genuine-riding gear for nearly a quarter century at the base of the CascadeMountain Range. In a world filled with uniformity, Bonfire Snowboarding prides itself on being unique. Bonfire's timeless outerwear is finely tuned for the snowboarding community —built to withstand winter’s danger and its delight, and always Tailored To Destroy. On December 7, 2018, Amer Sports Corp., parent company of the brand, announced buyout negotiations with a consortium led by Anta Sports Products Limited. The buyout was completed in 2019.Brand Details
Founder
Brad Steward
Brand Strategy
Market segment
Bridge
Core business
Active Wear
Targets
Men, Women, Kids
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