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Brazil
Guararapes Confeccoes SA is a Brazil-based company primarily engaged in the apparel industry. The Company is involved in the manufacture, wholesale, retail and export of clothing and fabrics, as we...
Guararapes Confeccoes SA is a Brazil-based company primarily engaged in the apparel industry. The Company is involved in the manufacture, wholesale, retail and export of clothing and fabrics, as well as in the import and wholesale of apparel, perfumery products, sporting goods, shoes, bedclothes, bath and table linens, toys, watches and timers. As of December 31, 2011, the Company had a number of subsidiaries, including Lojas Riachuelo SA, which is mainly active in the retail sale of clothing, personal items and related products through specialized shops and department stores; Transportadora Casa Verde Ltda, which is engaged in the road transportation of the Company’s goods and materials; Midway Shopping Center Ltda, which is active in the administration of shopping centers, and Midway SA - Credito Financiamento e Investimento, which is mainly involved in the financing of products and services of Lojas Riachuelo SA, among others.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Women
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