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"BOBSTORE’s goal is to please women when they look at themselves in the mirror. The truth reflected in the mirror is the most important and valuable thing. If a woman feels good about what she sees...
"BOBSTORE’s goal is to please women when they look at themselves in the mirror. The truth reflected in the mirror is the most important and valuable thing. If a woman feels good about what she sees there, she will be confident, powerful, beautiful and happy. BOBSTORE makes clothes for this moment and, consequently, dresses women well at any time and for any occasion". Raphael Sahyoun summarizes the mission of the brand he founded in 1996. At the time, he applied all his expertise of 23 years in the Brazilian fashion market to create a brand designed to dress women well, capturing the best of fashion trends. He has never designed a single piece of clothing, but has always been able to satisfy women‘s wishes guided by the opinion of his clients. Result: in 15 years, BOBSTORE went from the living room of a house in the neighborhood of Moema, São Paulo, to 57 stores nationwide. Since its first sale, BOBSTORE has been constantly growing and maturing, all the while becoming closer to its clients. Raphael Shyoun is loyal to the essence of the brand: giving the decision power to you, BOBSTORE’s clients.Brand Details
Founder
Raphael Sahyoun
Designer
Raphael Sahyoun
from
1996to
PresentBrand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Women
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