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Karachi,
Pakistan
Afsheen Numair started her brand with a strong passion and an appreciation for textile design and craft. She strives to uplift and sustain the craftsperson and their crafts in a rapidly evolving ‘f...
Afsheen Numair started her brand with a strong passion and an appreciation for textile design and craft. She strives to uplift and sustain the craftsperson and their crafts in a rapidly evolving ‘fast fashion’ world - enabling crafts to be accessible and stay relevant for an urban and modern demographic.Brand Details
Founder
Afsheen Numair
Brand Strategy
Market segment
Premium
Core business
Apparel
Targets
Women
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