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Reid’s first foray into the world of designer fashion came in 1998 with the launch of William Reid. The brand went on hiatus in 2001 until the Spring of 2004 when Reid re-launched under the name Bi...
Reid’s first foray into the world of designer fashion came in 1998 with the launch of William Reid. The brand went on hiatus in 2001 until the Spring of 2004 when Reid re-launched under the name Billy Reid by way of a new business model: to build a designer brand around his authentic lifestyle and establish retail shops that reflect his upbringing, his personality, his aesthetic.Brand Details
Founder
Billy Reid
Designer
Billy Reid
from
1998to
PresentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men, Women
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