Database

Benefit Cosmetics

San Francisco,

United States

1976

Make-up / Skin Care

Benefit Cosmetics is the indie beauty brand-turned-prestige powerhouse under leading luxury products group Louis Vuitton Moet Hennessy. Benefit was founded in 1976 by twins Jean & Jane Ford in San ...

Brand Details

Founder

Jean Ford and Jane Ford

Brand Strategy

Market segment

Mass Market

Core business

Beauty

Targets

Women

Contacts

press@benefitcosmetics.com

1-(800)-781-2336

Socials

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Deep Dive

LVMH Moët Hennessy - Louis Vuitton financial report 2023

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Benefit Cosmetics Insights

Digital marketing

Social Commerce for Brands 2024

Live streaming, TikTok Shop, AI and more on Social Media Commerce to expand the brand’s market sh...

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